Tuesday, April 5, 2011

Patricia Heaton raising awareness for Reeces Rainbow..Please follow on Twitter

For years and years, companies have sought out and paid exorbitant amounts to get just the right celebrity to endorse their product.

Some turn out great, some bizarre, and some are just plain memorable.

Do you remember Bo Jackson, Bo Diddley, and a host of other big-time athletes, peddling for Nike? (here)

How about Gene Simmons & son pushing Dr. Pepper? (here)

And who can forget the classic Mean Joe Green Coca-Cola commercial? (here)

A good cause can always use the momentum and support of the right celebrity endorsement.

And Reece's Rainbow is no different.

Reece's Rainbow is an International Down Syndrome Orphan ministry committed to adoption, advocacy, outreach, and aid for children born with Down Syndrome, as well as other special needs.

Started by former Atlantan Andrea Roberts, the organization has recently made national press via People magazine, but is still seeking to gain further ground and reach more people on both national and international levels.

Just this week, actor Patricia Heaton stepped up and helped that effort tremendously, when she began backing Reece's Rainbow via Facebook and Twitter.

To have a well-known celebrity like Heaton (Everybody Loves Raymond, The Middle) backing them was great news.

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